Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture

Author: Hélène de Burgh-Woodman

Publisher: Springer

ISBN: 9783319779447

Category: Business & Economics

Page: 273

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This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Advertising in Contemporary Consumer Culture
Language: en
Pages: 273
Authors: Hélène de Burgh-Woodman
Categories: Business & Economics
Type: BOOK - Published: 2018-03-31 - Publisher: Springer

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and
Contemporary Consumer Culture Theory
Language: en
Pages: 318
Authors: John F. Sherry, Eileen M. Fischer
Categories: Branding (Marketing)
Type: BOOK - Published: 2019-04-15 - Publisher:

Contemporary Consumer Culture Theorycontains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to
Readings in Advertising, Society, and Consumer Culture
Language: en
Pages: 440
Authors: Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical
Contemporary Issues in Marketing and Consumer Behaviour
Language: en
Pages: 186
Authors: Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis
Categories: Business & Economics
Type: BOOK - Published: 2017-07-20 - Publisher: Routledge

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. Topics new to this edition include: * the moralised brandscape; * the politics of
Ads, Fads, and Consumer Culture
Language: en
Pages: 276
Authors: Arthur Asa Berger
Categories: Social Science
Type: BOOK - Published: 2015-01-22 - Publisher: Rowman & Littlefield

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and