Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture

Author: Hélène de Burgh-Woodman

Publisher: Springer

ISBN: 9783319779447

Category: Business & Economics

Page: 273

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This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Advertising in Contemporary Consumer Culture
Language: en
Pages: 273
Authors: Hélène de Burgh-Woodman
Categories: Business & Economics
Type: BOOK - Published: 2018-03-31 - Publisher: Springer

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and
Contemporary Consumer Culture Theory
Language: en
Pages: 318
Authors: John F. Sherry, Eileen M. Fischer
Categories: Branding (Marketing)
Type: BOOK - Published: 2019-04-15 - Publisher:

Contemporary Consumer Culture Theorycontains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to
Marketing Management
Language: en
Pages: 528
Authors: Luca M. Visconti, Lisa Peñaloza, Nil Toulouse
Categories: Business & Economics
Type: BOOK - Published: 2020-05-04 - Publisher: Routledge

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the
Ads, Fads, and Consumer Culture
Language: en
Pages: 288
Authors: Arthur Asa Berger
Categories: Social Science
Type: BOOK - Published: 2020-08-15 - Publisher: Rowman & Littlefield Publishers

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and
Exploring the Rise of Fandom in Contemporary Consumer Culture
Language: en
Pages: 300
Authors: Lu Wang, Cheng
Categories: Business & Economics
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource