Routledge International Handbook of Consumer Psychology

Routledge International Handbook of Consumer Psychology

Author: Cathrine V. Jansson-Boyd

Publisher: Taylor & Francis

ISBN: 9781317539940

Category: Business & Economics

Page: 730

View: 977

Download Now
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Routledge International Handbook of Consumer Psychology
Language: en
Pages: 730
Authors: Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
Categories: Business & Economics
Type: BOOK - Published: 2016-11-18 - Publisher: Taylor & Francis

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers
Handbook of Research Methods in Consumer Psychology
Language: en
Pages: 528
Authors: Frank R. Kardes, Paul M. Herr, Norbert Schwarz
Categories: Psychology
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of
Handbook of Eudaimonic Well-Being
Language: en
Pages: 569
Authors: Joar Vittersø
Categories: Social Science
Type: BOOK - Published: 2016-10-18 - Publisher: Springer

This handbook presents the most comprehensive account of eudaimonic well-being to date. It brings together theoretical insights and empirical updates presented by leading scholars and young researchers. The handbook examines philosophical and historical approaches to the study of happy lives and good societies, and it critically looks at conceptual controversies
Handbook of Attitudes, Volume 2: Applications
Language: en
Pages: 610
Authors: Dolores Albarracin, Blair T. Johnson
Categories: Psychology
Type: BOOK - Published: 2018-10-10 - Publisher: Routledge

Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change
The Handbook of Attitudes, Volume 1: Basic Principles
Language: en
Pages: 770
Authors: Dolores Albarracin, Blair T. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2018-08-21 - Publisher: Routledge

Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions can change