Base of the Pyramid Markets in Latin America

Base of the Pyramid Markets in Latin America

Author: Ximena Rueda Fajardo

Publisher: Routledge

ISBN: 9780429754173

Category: Business & Economics

Page: 144

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This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
Base of the Pyramid Markets in Latin America
Language: en
Pages: 144
Authors: Ximena Rueda Fajardo, Marlen Gabriele Arnold, Judy N. Muthuri, Stefan Gold
Categories: Business & Economics
Type: BOOK - Published: 2021-08-19 - Publisher: Routledge

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the
Base of the Pyramid Markets in Latin America
Language: en
Pages: 160
Authors: Taylor & Francis Group
Categories: Business & Economics
Type: BOOK - Published: 2021-08-19 - Publisher: Routledge

This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors and entrepreneurs. Deep inequalities, violence and urbanization characterize the region. Despite the reduction of poverty observed during the first two decades of the
Base of the Pyramid Markets in Asia
Language: en
Pages: 138
Authors: Marlen Gabriele Arnold, Stefan Gold, Judy N. Muthuri, Ximena Rueda
Categories: Business & Economics
Type: BOOK - Published: 2020-03-03 - Publisher: Routledge

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects of interest across four key geographical regions where Base of the Pyramid (BOP) markets are located – Latin America, Asia, Africa, and affluent countries. This book focuses on the
Putting the Poor First
Language: en
Pages: 244
Authors: Piera Waibel
Categories: Business & Economics
Type: BOOK - Published: 2017-09-08 - Publisher: Routledge

In order to make progress toward the UN Millennium Development Goals – and particularly in terms of poverty alleviation – business has a pivotal role to play: in terms of core business; purchasing products from the poor; employing them; and selling them affordable services and products. Serving the global 4
Base of the Pyramid Markets in Affluent Countries
Language: en
Pages: 184
Authors: Stefan Gold, Marlen Gabriele Arnold, Judy N. Muthuri, Ximena Rueda
Categories: Business & Economics
Type: BOOK - Published: 2021-05-30 - Publisher: Routledge

The Frugal Innovation and Bottom of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key geographical regions where BOP markets are located - South America, Asia, Africa and more engineered countries. BOP always addresses the poorest people or socioeconomic order