Bollywood and Globalization

Bollywood and Globalization

Author: David J. Schaefer

Publisher: Routledge

ISBN: 9780415625234

Category: Performing Arts

Page: 183

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The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.
Bollywood and Globalization
Language: en
Pages: 183
Authors: David J. Schaefer, Kavita Karan
Categories: Performing Arts
Type: BOOK - Published: 2013 - Publisher: Routledge

The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are
Bollywood and Globalization
Language: en
Pages: 197
Authors: Rini Bhattacharya Mehta, Rajeshwari V. Pandharipande, Rajeshwari Pandharipande
Categories: Performing Arts
Type: BOOK - Published: 2011 - Publisher: Anthem Press

Commercial cinema has always been one of the biggest indigenous industries in India, and remains so in the post-globalization era, when Indian economy has entered a new phase of global participation, liberalization and expansion. Issues of community, gender, society, social and economic justice, bourgeois-liberal individualism, secular nationhood and ethnic identity
Untimely Bollywood
Language: en
Pages: 316
Authors: Amit S. Rai
Categories: Performing Arts
Type: BOOK - Published: 2009-05-06 - Publisher: Duke University Press

Known for its elaborate spectacle of music, dance, costumes, and fantastical story lines, Bollywood cinema is a genre that foregrounds narrative rupture, indeterminacy, and bodily sensation. In Untimely Bollywood, Amit S. Rai argues that the fast-paced, multivalent qualities of contemporary Bollywood cinema are emblematic of the changing conditions of media
Bollywood and Globalization
Language: en
Pages:
Authors: Pandharipande MEHTA
Categories: Performing Arts
Type: BOOK - Published: 2011-08-01 - Publisher:

Books about Bollywood and Globalization
India's New Independent Cinema
Language: en
Pages: 308
Authors: Ashvin Immanuel Devasundaram
Categories: Social Science
Type: BOOK - Published: 2016-06-10 - Publisher: Routledge

This is the first-ever book on the rise of the new wave of independent Indian films that is revolutionising Indian cinema. Contemporary scholarship on Indian cinema so far has focused asymmetrically on Bollywood—India’s dominant cultural export. Reversing this trend, this book provides an in-depth examination of the burgeoning independent Indian