Campaign Communication and Political Marketing

Campaign Communication and Political Marketing

Author: Philippe J. Maarek

Publisher: John Wiley & Sons

ISBN: 9781444340693

Category: Language Arts & Disciplines

Page: 272

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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Campaign Communication and Political Marketing
Language: en
Pages: 272
Authors: Philippe J. Maarek
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011-03-21 - Publisher: John Wiley & Sons

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and
Political Marketing
Language: en
Pages: 266
Authors: Jennifer Lees-Marshment, Vincent Raynauld
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2019 - Publisher:

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used
Political Marketing
Language: en
Pages: 326
Authors: Kostas Gouliamos, Antonis Theocharous, Bruce I. Newman
Categories: Business & Economics
Type: BOOK - Published: 2015-08-25 - Publisher:

A guiding principle in creating Political Marketinghas been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development
The International Encyclopedia of Political Communication, 3 Volume Set
Language: en
Pages: 1803
Authors: Gianpietro Mazzoleni, Kevin G. Barnhurst, Ken'ichi Ikeda, Rousiley C. M. Maia, Hartmut Wessler
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-12-14 - Publisher: John Wiley & Sons

The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and
The Concise Encyclopedia of Communication
Language: en
Pages: 703
Authors: Wolfgang Donsbach
Categories: Social Science
Type: BOOK - Published: 2015-05-04 - Publisher: John Wiley & Sons

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an