Content Strategy At Work

Content Strategy At Work

Author: Margot Bloomstein

Publisher: Elsevier

ISBN: 9780123919229

Category: Business & Economics

Page: 163

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Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.
Content Strategy At Work
Language: en
Pages: 163
Authors: Margot Bloomstein
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Elsevier

Outlines the principles of content strategy, including case studies of Johns Hopkins Medicine, MINI, and Icebreaker.
Content Strategy at Work
Language: en
Pages: 184
Authors: Margot Bloomstein
Categories: Computers
Type: BOOK - Published: 2012-01-25 - Publisher: Elsevier

Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a
The Content Strategy Toolkit
Language: en
Pages: 99998
Authors: Meghan Casey
Categories: Computers
Type: BOOK - Published: 2015-06-06 - Publisher: New Riders

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to
Enterprise Content Strategy
Language: en
Pages: 160
Authors: Kevin Nichols
Categories: Computers
Type: BOOK - Published: 2015-01-02 - Publisher: XML Press

Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful
Content Strategy in Technical Communication
Language: en
Pages: 222
Authors: Guiseppe Getto, Jack Labriola, Sheryl Ruszkiewicz
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-09-19 - Publisher: Routledge

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new