Customer Experience

Customer Experience

Author: Colin Shaw

Publisher: Palgrave Macmillan

ISBN: 9780230247819

Category: Business & Economics

Page: 219

View: 999

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The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that progressive businesses need to understand to give themselves a competitive advantage.
Customer Experience
Language: en
Pages: 219
Authors: Colin Shaw, Qaalfa Dibeehi, Steven Walden
Categories: Business & Economics
Type: BOOK - Published: 2010-09-09 - Publisher: Palgrave Macmillan

The quality of customer experience has become more important in recent times as businesses struggle to differentiate themselves. But what are the emerging trends that businesses should focus on today? The authors explore the growing trends that progressive businesses need to understand to give themselves a competitive advantage.
Customer Experience
Language: en
Pages: 199
Authors: C. Shaw, Q. Dibeehi, S. Walden
Categories: Business & Economics
Type: BOOK - Published: 2010-09-09 - Publisher: Springer

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Achieving Patient (aka Customer) Experience Excellence
Language: en
Pages: 137
Authors: Rhonda Dishongh, Qaalfa Dibeehi, Kalina Janevska, Gregory D. Erickson
Categories: Business & Economics
Type: BOOK - Published: 2013-06-10 - Publisher: CRC Press

Written by internationally acknowledged experts in the customer and patient experience movement, Achieving Patient (aka Customer) Experience Excellence: Lessons From a Successful Cultural Transformation in a Hospital clearly outlines the principles and development phases of a great customer experience transformation. Using an engaging story, it allows readers to follow the
Review of Marketing Research
Language: en
Pages: 306
Authors: Naresh K. Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Emerald Group Publishing

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing
Supply Chain Management: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1838
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2012-12-31 - Publisher: IGI Global

In order to keep up with the constant changes in technology, business have adopted supply chain management to improve competitive strategies on a strategic and operational level. Supply Chain Management: Concepts, Methodologies, Tools, and Applications is a reference collection which highlights the major concepts and issues in the application and