Entertainment-Education

Entertainment-Education

Author: Arvind Singhal

Publisher: Routledge

ISBN: 9781135669430

Category: Language Arts & Disciplines

Page: 280

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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Entertainment-Education
Language: en
Pages: 280
Authors: Arvind Singhal, Everett Rogers
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-12-06 - Publisher: Routledge

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes,
Entertainment-Education Behind the Scenes
Language: en
Pages: 365
Authors: Lauren B. Frank
Categories: Audio-visual education
Type: BOOK - Published: 2021 - Publisher: Springer Nature

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities
Entertainment-Education and Social Change
Language: en
Pages: 320
Authors: Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2003-12-08 - Publisher: Routledge

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of
Entertainment-education for Health Behaviour Change
Language: en
Pages: 294
Authors: Chima E. Onuekwe
Categories: Education
Type: BOOK - Published: 2015-12-18 - Publisher: FriesenPress

Entertainment-education methods have been used for centuries to impart knowledge, traditions, and moral guidance. Today, researchers are discovering the power of entertainment-education strategies to affect the outcomes of socio-political and economic development programmes including health and education. Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection
The Effectiveness of Entertainment-education as Media Health Campaigns
Language: en
Pages: 232
Authors: Byoungkwan Lee
Categories: HIV infections
Type: BOOK - Published: 2004 - Publisher:

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