Fundamentals of Airline Marketing
Language: en
Pages: 234
Authors: Scott Ambrose, Blaise Waguespack
Categories: Transportation
Type: BOOK - Published: 2021-05-28 - Publisher: Routledge

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that
Fundamentals of International Aviation
Language: en
Pages: 476
Authors: Suzanne K. Kearns
Categories: Transportation
Type: BOOK - Published: 2021-03-22 - Publisher: Routledge

International aviation is a massive and complex industry that is crucial to our global economy and way of life. Designed for the next generation of aviation professionals, Fundamentals of International Aviation, second edition, flips the traditional approach to aviation education. Instead of focusing on one career in one country, it
Fundamentals of Aviation Operations
Language: en
Pages: 202
Authors: Gert Meijer
Categories: Transportation
Type: BOOK - Published: 2020-07-31 - Publisher: Routledge

This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics
Airline Marketing and Management
Language: en
Pages: 323
Authors: Stephen Shaw
Categories: Transportation
Type: BOOK - Published: 2007 - Publisher: Ashgate Publishing, Ltd.

Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised,
Air Transport in the 21st Century
Language: en
Pages: 512
Authors: John F. O'Connell, George Williams
Categories: Business & Economics
Type: BOOK - Published: 2016-12-05 - Publisher: Routledge

Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the