Sports Public Relations

Sports Public Relations

Author: Jacquie L'Etang

Publisher: SAGE

ISBN: 9781446296769

Category: Business & Economics

Page: 216

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Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: • explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them • shows how and when the sports industry needs PR experts • explores the connection between strategy and communication, as they apply to sport and PR • teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.
Sports Public Relations
Language: en
Pages: 216
Authors: Jacquie L'Etang
Categories: Business & Economics
Type: BOOK - Published: 2013-12-10 - Publisher: SAGE

Sport is one of the world's major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation.
Dissent and the Failure of Leadership
Language: en
Pages: 250
Authors: Stephen P. Banks
Categories: Business & Economics
Type: BOOK - Published: 2010-01-01 - Publisher: Edward Elgar Publishing

This timely collection of original papers explores the vital but largely unrecognized connections between leadership and dissent. In an era when leadership failures can mean homelessness and even death for countless flood victims, losses of life savings for employees of bankrupt corporations, civilian deaths and ravaged societies in the Middle
Public Relations
Language: en
Pages: 509
Authors: Jacquie L'Etang, Magda Pieczka
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Psychology Press

This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.
Pathways to Public Relations
Language: en
Pages: 392
Authors: Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang
Categories: Business & Economics
Type: BOOK - Published: 2014-04-24 - Publisher: Routledge

Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to
The Future of U.S. Public Diplomacy
Language: en
Pages: 328
Authors: Kathy Fitzpatrick
Categories: Political Science
Type: BOOK - Published: 2009-10-26 - Publisher: BRILL

Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy's future in rejecting a power-based, political approach to public diplomacy and proposing a relational framework designed to improve relationships among nations and peoples.