Methods of Persuasion
Language: en
Pages: 240
Authors: Nick Kolenda
Categories: Human behavior
Type: BOOK - Published: 2013-10 - Publisher:

"This is a book deserving of space on every consumer marketer's bookshelf." --Journal of Consumer Marketing Best known for his viral video, "Chat Roulette Mind Reading," Nick Kolenda is finally revealing some of the psychological secrets behind his mind reading feats. Using revolutionary principles from cognitive psychology, Nick has developed
Persuasive Technology
Language: en
Pages: 316
Authors: Yvonne de Kort, Wijnand IJsselsteijn, Cees Midden, Berry Eggen, B.J. Fogg
Categories: Computers
Type: BOOK - Published: 2007-11-24 - Publisher: Springer

This book constitutes the thoroughly refereed post-proceedings of the Second International Conference on Persuasive Technology for Human Well-Being, PERSUASIVE 2007, held in Palo Alto, CA, USA, in April 2007. The 37 revised full papers presented were carefully reviewed and selected from numerous submissions for inclusion in the book. The papers
Persuasive Communication
Language: en
Pages: 351
Authors: James Brian Stiff, Paul A. Mongeau
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2002-10-18 - Publisher: Guilford Press

This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive
Critical Thinking, fourth edition
Language: en
Pages: 403
Authors: William Hughes, Jonathan Lavery
Categories: Philosophy
Type: BOOK - Published: 2004-08-31 - Publisher: Broadview Press

"William Hughes's Critical Thinking, recently revised and updated by Jonathan Lavery, is a comprehensive and accessible introduction to the essential skills required to make strong arguments. Hughes and Lavery give a thorough treatment of such traditional topics as deductive and inductive reasoning, logical fallacies and how to spot them, the
Persuasive Technology
Language: en
Pages: 312
Authors: B.J. Fogg
Categories: Computers
Type: BOOK - Published: 2003-01-04 - Publisher: Elsevier

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym