Olympic turnaround

Olympic turnaround

Author: Michael Payne

Publisher: Infinite Ideas

ISBN: 9781908474704

Category: Sports & Recreation

Page: 293

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The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the future of one of the world’s iconic institutions was secured. It is the story of a fine balancing act as an amateur organization struggled with and eventually embraced the business world. But it did so on its own terms, maintaining its identity, not compromising its core values and, in the process, establishing many of the ground rules of today’s sports marketing industry. Olympic Turnaround is also the story of the broadcast industry’s love affair with sport. It charts how companies began to understand the power of sport as a marketing and promotional tool. It is also a cautionary tale of success and failure – about how some nations learned to embrace the potential of hosting the world, while others, because of short-sighted political agendas, failed to see the opportunity. Packed with previously untold stories and case studies, this is the commercial story of the world’s most valuable and important franchise, the largest event in the world, the Olympic Games.
Olympic turnaround
Language: en
Pages: 293
Authors: Michael Payne
Categories: Sports & Recreation
Type: BOOK - Published: 2012-03-23 - Publisher: Infinite Ideas

The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the
Olympic turnaround
Language: en
Pages: 293
Authors: Michael Payne
Categories: Sports & Recreation
Type: BOOK - Published: 2012-03-23 - Publisher: Infinite Ideas

The story of the Olympic Games contains some remarkable business lessons. It is the story of how the nearly-bankrupt Olympic movement edged away from the abyss through visionary, and sometimes hard-headed leadership and the creation of a unique corporate marketing platform. Olympic Turnaround tells for the first time how the
Power Games
Language: en
Pages: 360
Authors: Jules Boykoff
Categories: Sports & Recreation
Type: BOOK - Published: 2016-05-01 - Publisher: Verso Books

The Olympics have a checkered, sometimes scandalous, political history. Jules Boykoff, a former US Olympic team member, takes readers from the event’s nineteenth-century origins, through the Games’ flirtation with Fascism, and into the contemporary era of corporate control. Along the way he recounts vibrant alt-Olympic movements, such as the Workers’
The Official History of the Olympic Games and the IOC
Language: en
Pages: 592
Authors: David Miller
Categories: Sports & Recreation
Type: BOOK - Published: 2008 - Publisher: Mainstream Publishing

The dramatic account of the dual history of the worlds foremost sporting spectacle. The story of the re-creation of the Olympic Games by Pierre de Coubertin, of the often controversial fortunes of the governing body, together with the highs and lows of the Olympics themselves.
A Different God?
Language: en
Pages: 244
Authors: Craig L. Foster
Categories: Political Science
Type: BOOK - Published: 2008 - Publisher: Greg Kofford Books Incorporated

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