Pitching the Presidency

Pitching the Presidency

Author: Paul Haskell Zernicke

Publisher: Praeger Pub Text

ISBN: UOM:39015032146832

Category: Language Arts & Disciplines

Page: 175

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This unique study focuses upon a specific component of American presidential rhetoric--how presidents depict the office--and relates that rhetorical tactic to broader questions of politics, public opinion, political symbolism, and presidential power. The work analyzes this specific rhetorical component longitudinally, examining a president's depiction of the office during the presidential campaign, throughout his term in office, and after leaving office. By presenting and analyzing generous examples of presidential rhetoric--from Lyndon Johnson through Bill Clinton--Zernicke offers a revealing look at the symbolic power of the presidency and the use of that power in political terms.
Pitching the Presidency
Language: en
Pages: 175
Authors: Paul Haskell Zernicke
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1994 - Publisher: Praeger Pub Text

This unique study focuses upon a specific component of American presidential rhetoric--how presidents depict the office--and relates that rhetorical tactic to broader questions of politics, public opinion, political symbolism, and presidential power. The work analyzes this specific rhetorical component longitudinally, examining a president's depiction of the office during the presidential
Presidential Power
Language: en
Pages: 544
Authors: Robert Y. Shapiro, Martha Joynt Kumar, Lawrence R. Jacobs
Categories: Political Science
Type: BOOK - Published: 2000-08-31 - Publisher: Columbia University Press

Richard Neustadt's seminal work Presidential Power: The Politics of Leadership has endured for nearly four decades as the core of academic study of the American presidency. Now, building on and challenging many of the arguments in Neustadt's work, Presidential Power: Forging the Presidency for the Twenty-first Century offers reflections and
Presidential Rhetoric and the Public Agenda
Language: en
Pages: 217
Authors: Andrew B. Whitford, Jeff Yates, Professor of Political Science Jeff Yates
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2009-11 - Publisher: JHU Press

The bully pulpit is one of the modern president's most powerful tools—and one of the most elusive to measure. Presidential Rhetoric and the Public Agenda uses the war on drugs as a case study to explore whether and how a president's public statements affect the formation and carrying out of
Political Communication
Language: en
Pages: 504
Authors: Richard M. Perloff
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-10-18 - Publisher: Routledge

In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant
Considering Class
Language: en
Pages: 213
Authors: Kevin Cahill, Lene Johannessen
Categories: Social Science
Type: BOOK - Published: 2007 - Publisher: LIT Verlag Münster

In the 21st century hardly any aspects of human existence are left unexplored by postmodern theories and discourses of subjectivity and individuality, of hybridity and identity, of race, gender and ethnicity. Conspicuous, however, among these critical inquiries is the relatively little attention devoted to the category of class. This absence