Plunkett's Sports Industry Almanac 2013
Language: en
Pages: 494
Authors: Jack W. Plunkett
Categories: Business & Economics
Type: BOOK - Published: 2012-06-01 - Publisher: Plunkett Research

Plunkett's Sports Industry Almanac covers the entire sports industry, providing competitive intelligence, market research and business analysis. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and
Sports Marketing
Language: en
Pages: 704
Authors: Matthew D. Shank, Mark R. Lyberger
Categories: Business & Economics
Type: BOOK - Published: 2014-10-03 - Publisher: Routledge

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed
Plunkett's Sports Industry Almanac 2009
Language: en
Pages: 507
Authors: Jack W. Plunkett
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Plunkett Research, Ltd.

A guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes over 350 one page profiles of sports industry firms, companies and organizations.
Plunkett's Sports Industry Almanac 2008
Language: en
Pages: 502
Authors: Jack W. Plunkett
Categories: Business & Economics
Type: BOOK - Published: 2007-06 - Publisher: Plunkett Research, Ltd.

The sports business is a dynamic and growing industry in the U.S., Europe, Asia Pacific and elsewhere. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and
Plunkett's Sports Industry Almanac 2007
Language: en
Pages: 482
Authors: Jack W. Plunkett
Categories: Business & Economics
Type: BOOK - Published: 2006-06-28 - Publisher: Plunkett Research, Ltd.

The sports business is a dynamic and growing industry in the U.S., Europe, Asia Pacific and elsewhere. In addition to major sporting leagues and teams, related sectors include sporting goods manufacturing, sports apparel, sporting events broadcasting and retailing. Sports and professional athletes attract companies interested in endorsements, advertising, merchandising and