Political Marketing in the United States
Language: en
Pages: 312
Authors: Jennifer Lees-Marshment, Brian Conley, Kenneth Cosgrove
Categories: Political Science
Type: BOOK - Published: 2014-08-28 - Publisher: Routledge

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and
Campaign Communication and Political Marketing
Language: en
Pages: 272
Authors: Philippe J. Maarek
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011-03-21 - Publisher: John Wiley & Sons

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and
Winning Elections with Political Marketing
Language: en
Pages: 254
Authors: Philip J Davies
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge

Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern political communication and marketing strategies are used in the United States and the
Marketing Leadership in Government
Language: en
Pages: 148
Authors: Edward Elder
Categories: Political Science
Type: BOOK - Published: 2016-07-17 - Publisher: Springer

This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show
Political Marketing in Retrospective and Prospective
Language: en
Pages: 152
Authors: Christine B. Williams, Bruce I. Newman
Categories: Political Science
Type: BOOK - Published: 2014-06-11 - Publisher: Routledge

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns