Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Author: Al Ries

Publisher: McGraw Hill Professional

ISBN: 9780071705875

Category: Business & Economics

Page: 213

View: 934

Download Now
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Positioning: The Battle for Your Mind
Language: en
Pages: 213
Authors: Al Ries, Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2001-01-03 - Publisher: McGraw Hill Professional

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Language: en
Pages: 246
Authors: Al Ries, Jack Trout
Categories: Business & Economics
Type: BOOK - Published: 2000-11-20 - Publisher: McGraw Hill Professional

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th
SUMMARY - Positioning: The Battle For Your Mind By Al Ries And Jack Trout
Language: en
Pages: 35
Authors: Shortcut Edition
Categories: Business & Economics
Type: BOOK - Published: 2021-06-16 - Publisher: Shortcut Edition

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to position your brand to attract the consumer. You will also discover : that the customer is
Summary: Positioning: The Battle for Your Mind
Language: en
Pages: 15
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: Primento

The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market.
Marketing Management
Language: en
Pages: 819
Authors: Rajan Saxena
Categories: Marketing
Type: BOOK - Published: 2005-06-01 - Publisher: Tata McGraw-Hill Education

Books about Marketing Management