Presidential Campaigning in the Internet Age

Presidential Campaigning in the Internet Age

Author: Jennifer Stromer-Galley

Publisher:

ISBN: 0190694084

Category: Digital communications

Page: 281

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Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This text tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cycles transitioned from the paradigm of mass media campaigning, to networked campaigning, and finally to mass-targeted campaigning.
Presidential Campaigning in the Internet Age
Language: en
Pages: 281
Authors: Jennifer Stromer-Galley
Categories: Digital communications
Type: BOOK - Published: 2019 - Publisher:

Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This text tells the stories of the practices of campaigning online
Presidential Campaigning in the Internet Age
Language: en
Pages: 272
Authors: Jennifer Stromer-Galley
Categories: Political Science
Type: BOOK - Published: 2019-07-29 - Publisher: Oxford University Press

As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing
The Only Constant Is Change
Language: en
Pages: 272
Authors: Ben Epstein
Categories: Political Science
Type: BOOK - Published: 2018-04-02 - Publisher: Oxford University Press

Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about
Political Parties in the Digital Age
Language: en
Pages: 187
Authors: Guy Lachapelle, Philippe Maarek
Categories: Political Science
Type: BOOK - Published: 2015-07-01 - Publisher: Walter de Gruyter GmbH & Co KG

The Internet and „social media“ may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the „glocalization“ of the public/political sphere, a
The 2016 American Presidential Campaign and the News
Language: en
Pages: 300
Authors: Jim A. Kuypers
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-03-14 - Publisher: Lexington Books

This book examines issues such as fake news, media bias, visual meme depictions of the candidates, and social media as news during the 2016 presidential campaign. The contributors offer insights into how the campaign coverage affected the health of the American republic.