Psychology of Entertainment

Psychology of Entertainment

Author: Jennings Bryant

Publisher: Lawrence Erlbaum Assoc Incorporated

ISBN: 0805852379

Category: Technology & Engineering

Page: 457

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As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take entertainment seriously. The scholarly spin on entertainment has been manifested in traditional ways, as well as innovative ones. Representing the current state of theory and research, Psychology of Entertainment promises to be the most comprehensive and up-to-date volume on entertainment. It serves to define the new area of study and provides a theoretical spin for future work in the area. Divided into three basic parts, this book: *addresses the fundamental mechanisms and processes involved in orienting to and selecting entertainment fare, as well as receiving and processing it; *explores the mechanisms and processes by which we are entertained by the media messages we select and receive; and *provides an opportunity for the application of well-established as well as emerging psychological and psychobiological theories to be applied to the study of entertainment in ways that seldom have been utilized previously. Psychology of Entertainment will appeal to scholars, researchers, and graduate students in media studies and mass communication, psychology, marketing, and other areas contributing to the entertainment studies area.
Psychology of Entertainment
Language: en
Pages: 457
Authors: Jennings Bryant, Peter Vorderer
Categories: Technology & Engineering
Type: BOOK - Published: 2006 - Publisher: Lawrence Erlbaum Assoc Incorporated

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take
The Psychology of Entertainment Media
Language: en
Pages: 366
Authors: L. J. Shrum
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Psychology of Entertainment
Language: en
Pages: 476
Authors: Jennings Bryant, Peter Vorderer
Categories: Games & Activities
Type: BOOK - Published: 2013-10-31 - Publisher: Routledge

As entertainment becomes a trillion-dollar-a-year industry worldwide, as our modern era increasingly lives up to its label of the "entertainment age," and as economists begin to recognize that entertainment has become the driving force of the new world economy, it is safe to say that scholars are beginning to take
The Psychology of Entertainment Media
Language: en
Pages: 364
Authors: L. J. Shrum
Categories: Psychology
Type: BOOK - Published: 2012-04-27 - Publisher: Routledge

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have
A Cognitive Psychology of Mass Communication
Language: en
Pages: 502
Authors: Fred W. Sanborn, Richard Jackson Harris
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: Routledge

A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and