Marketing Research: Tools and Techniques

Marketing Research: Tools and Techniques

Author: Nigel Bradley

Publisher: Oxford University Press

ISBN: 9780199655090

Category: Business & Economics

Page: 527

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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Marketing Research: Tools and Techniques
Language: en
Pages: 527
Authors: Nigel Bradley
Categories: Business & Economics
Type: BOOK - Published: 2013-03-07 - Publisher: Oxford University Press

Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Marketing Research
Language: en
Pages: 531
Authors: Nigel Bradley
Categories: Business & Economics
Type: BOOK - Published: 2007-01 - Publisher: Oxford University Press, USA

This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.
ECRM2012- 9th European Conference on Research Methods in Business Management
Language: en
Pages: 77
Authors: Rachel McClean
Categories: Business
Type: BOOK - Published: 2010 - Publisher: Academic Conferences Limited

Books about ECRM2012- 9th European Conference on Research Methods in Business Management
ECRM2012-Proceedings of the 11th European Conference on Research Methods
Language: en
Pages: 573
Authors: Rachel McClean
Categories: Business
Type: BOOK - Published: 2012-01-01 - Publisher: Academic Conferences Limited

Proceedings of the 11th European Conference on Research Methods in Bolton, UK, on 28-29 June 2011
Visual Research Methods in Fashion
Language: en
Pages: 352
Authors: Julia Gaimster
Categories: Design
Type: BOOK - Published: 2015-06-23 - Publisher: Bloomsbury Publishing

The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills