Search Results for: The Advertisers Handbook

Revised edition of The advertising handbook, 2009.

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Affiliate Marketing offers Advertisers the opportunity to reach millions of relevant Consumers and only pay a Marketing cost when a Consumer makes a purchase.Affiliate includes some of the most visited websites in the world and offers Advertisers a low-risk, cost-efficient way to sell their products and services. It is trackable

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and those who work in it and examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of