The Advertising Handbook

The Advertising Handbook

Author: Helen Powell

Publisher:

ISBN: 113867883X

Category: Advertising

Page: 302

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Revised edition of The advertising handbook, 2009.
The Advertising Handbook
Language: en
Pages: 288
Authors: Sean Brierley
Categories: Business & Economics
Type: BOOK - Published: 2005-08-04 - Publisher: Routledge

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and
The Advertising Handbook
Language: en
Pages: 302
Authors: Helen Powell, Jonathan Hardy, Iain Macrury
Categories: Advertising
Type: BOOK - Published: 2018 - Publisher:

Revised edition of The advertising handbook, 2009.
The Advertising Handbook
Language: en
Pages: 260
Authors: Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain Macrury
Categories: Business & Economics
Type: BOOK - Published: 2013-09-13 - Publisher: Routledge

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
The Advertiser's Handbook
Language: en
Pages: 353
Authors: International Correspondence Schools
Categories: Advertising
Type: BOOK - Published: 1921 - Publisher:

Books about The Advertiser's Handbook
The Advertising Handbook
Language: en
Pages: 287
Authors: Sean Brierley
Categories: Advertisers
Type: BOOK - Published: 1995 - Publisher: Psychology Press

This book unravels the how and why of advertising and places the industry in it's social, political and historical context.