Search Results for: The Advertisers Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and

Revised edition of The advertising handbook, 2009.

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Books about The Advertiser's Handbook

This book unravels the how and why of advertising and places the industry in it's social, political and historical context.