Search Results for: The Advertisers Handbook
The Advertising Handbook
Author: Helen Powell
Publisher:
ISBN: 113867883X
Category: Advertising
Page: 302
View: 987
Download NowLanguage: en
Pages: 288
Pages: 288
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and
Language: en
Pages: 302
Pages: 302
Revised edition of The advertising handbook, 2009.
Language: en
Pages: 260
Pages: 260
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Language: en
Pages: 353
Pages: 353
Books about The Advertiser's Handbook
Language: en
Pages: 287
Pages: 287
This book unravels the how and why of advertising and places the industry in it's social, political and historical context.