The Content Strategy Toolkit

The Content Strategy Toolkit

Author: Meghan Casey

Publisher: New Riders

ISBN: 9780134105123

Category: Computers

Page: 99998

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In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you’ll face. In this practical and relevant guide, you’ll learn how to: Identify problems with your content and persuade your bosses it’s worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You’ll learn to control your content—and not have it control you.
The Content Strategy Toolkit
Language: en
Pages: 99998
Authors: Meghan Casey
Categories: Computers
Type: BOOK - Published: 2015-06-06 - Publisher: New Riders

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to
The Content Strategy Toolkit
Language: en
Pages: 198
Authors: Jose Kam
Categories: Computers
Type: BOOK - Published: 2019-01-10 - Publisher: Independently Published

In this essential guide, Meghan Casey outlines a step-by-step approach to making content strategies from planning and delivering and managing your content. Armed with this book, you can deal with self-confidence with hard work such as what your boss or customer is wrong about your material, getting budget to do
Understanding Government Information: A Teaching Strategy Toolkit for Grades 7–12
Language: en
Pages: 266
Authors: Connie Hamner Williams
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-10-30 - Publisher: ABC-CLIO

This book demonstrates how government information can be used to engage students through inquiry and project-based activities, thereby providing opportunities for creative investigation and discovery. • Supplies curated lists of free theme-based government sources • Provides examples of strategies and lesson plans recommended for using government documents, artifacts, images, and
The Language of Content Strategy
Language: en
Pages: 136
Authors: Scott Abel, Rahel Anne Bailie
Categories: Computers
Type: BOOK - Published: 2014-02-15 - Publisher: XML Press

The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession.
Content Strategy
Language: en
Pages: 306
Authors: Rahel Anne Bailie, Noz Urbina
Categories: Computers
Type: BOOK - Published: 2013-01-15 - Publisher: XML Press

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project