In the wake of the profound upheavals that our society has been facing, the business world is undergoing change. Values such as trust, well-being, sustainability, and respect for human beings and their deeper ambitions are becoming increasingly important. Corporations and professionals can achieve and maintain success only if they can bring their relationship with their customers to a new, higher level. The condition that links the two is very similar to that created when we fall in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of "command and control", are no longer valid; to form such a bond we need love. The authors are aware of this. Since 2013, in collaboration with international scholars, they have been studying the new market dynamics and the fundamental role of ethics in gaining commercial results. While their previous book Sales Ethics (2015) helped to set up and manage customer relationships based on trust and fairness, this new book will support you in building your business strategy and designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the positioning of prices and the management of resources) in the light of a new model, the Loving Business Model, which aims to make the customer fall in love with you, and you with your work. This book, like its predecessor, is the result of independent research conducted between Italy and the United States combined with the authors’ many years of professional experience. It contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies, concrete examples and activities, which will guide you to put your newly acquired knowledge into practice.
Type: BOOK - Published: 2014-02-27 - Publisher: Tyndale House
Become an excellent employer while running an effective business. The Heart of Business focuses on the business wisdom found in Proverbs that is vital to personal and professional success. Written specifically to young executives, this study is divided into four easy-to-follow sections:God’s promisesOur responsibilitiesAvoid these thingsBecome these thingsWith the timeless
Type: BOOK - Published: 2021-07-14 - Publisher: Elsevier
In the current digital environment, records and information management allows to face outstanding volumes of information, widespread dematerialization of business processes and the proliferation of legal and regulatory obligations. This book offers principles, standards, procedures and best practices for the creation of authoritative records and for long-term conservation purposes. Combines
Type: BOOK - Published: 1994 - Publisher: Innova Pub
Thoughtful and provoking, this book urges America to recapture her business ethics and grow great again. The author examines the values, ethics and standards of excellence which made America great in the past, and provides penetrating insights for the future....a warning that the old combinations are in serious jeopardy. --
"Excerpt: ...women never get nearer to love than that, in all their lives, and are quite satisfied, and as they grow older they realize how much more convenient it is to be adored than to adore, and are careful to keep their likings within very manageable limits, while encouraging the