The Oxford Handbook of Music and Advertising

The Oxford Handbook of Music and Advertising

Author: James Deaville

Publisher: Oxford University Press

ISBN: 9780190691264

Category: Music

Page: 808

View: 189

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The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.
The Oxford Handbook of Music and Advertising
Language: en
Pages: 808
Authors: James Deaville, Siu-Lan Tan, Ron Rodman
Categories: Music
Type: BOOK - Published: 2020-12-01 - Publisher: Oxford University Press

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry
The Oxford Handbook of Music and Advertising
Language: en
Pages: 960
Authors: James Deaville, Associate Professor of Psychology Siu-Lan Tan, Siu-Lan Tan, Professor of Music Theory Ron Rodman, Ron Rodman
Categories: Music
Type: BOOK - Published: 2021-02 - Publisher: Oxford University Press, USA

The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry
The Oxford Handbook of Film Music Studies
Language: en
Pages: 683
Authors: David Neumeyer
Categories: Music
Type: BOOK - Published: 2015-03-12 - Publisher: Oxford University Press

The Oxford Handbook of Film Music Studies gathers two dozen original essays that chart the history and current state of interdisciplinary scholarship on music in audiovisual media, focusing on four areas: history, genre and medium, analysis and criticism, and interpretation.
The Oxford Handbook of Sound and Imagination
Language: en
Pages: 752
Authors: Mark Grimshaw-Aagaard, Mads Walther-Hansen, Martin Knakkergaard
Categories: Music
Type: BOOK - Published: 2019-07-26 - Publisher: Oxford University Press

Whether social, cultural, or individual, the act of imagination always derives from a pre-existing context. For example, we can conjure an alien's scream from previously heard wildlife recordings or mentally rehearse a piece of music while waiting for a train. This process is no less true for the role of
The Oxford Handbook of Country Music
Language: en
Pages: 575
Authors: Travis D. Stimeling
Categories: Music
Type: BOOK - Published: 2017 - Publisher: Oxford University Press

Country music studies is a thriving interdisciplinary field. The Oxford Handbook of Country Music draws upon the expertise of leading and emerging scholars to present an introduction into the historiographical narratives and methodological issues that have emerged in country music studies' first half-century and to suggest potential avenues for further