The Politics of Emotions, Candidates, and Choices

The Politics of Emotions, Candidates, and Choices

Author: Heather E. Yates

Publisher: Springer

ISBN: 9781137515278

Category: Political Science

Page: 139

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Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters’ emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters’ emotions are trusted as political knowledge and transferred to their beliefs about certain policies.
The Politics of Emotions, Candidates, and Choices
Language: en
Pages: 139
Authors: Heather E. Yates
Categories: Political Science
Type: BOOK - Published: 2016-05-29 - Publisher: Springer

Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions
The Politics of Spectacle and Emotion in the 2016 Presidential Campaign
Language: en
Pages: 119
Authors: Heather E. Yates
Categories: Political Science
Type: BOOK - Published: 2019-05-17 - Publisher: Springer

This book examines the highly emotional context of the 2016 US presidential campaign through the scope of political theater and emotional attribution. It takes inventory of the political landscape that defined the campaign and advances the argument that the campaign’s high intensity generated a more interest-attentive citizenry and became an
The 2020 Democratic Primary
Language: en
Pages: 157
Authors: Luke Perry
Categories: Political Science
Type: BOOK - Published: 2021-09-08 - Publisher: Springer Nature

This book examines the outcome, dynamics, and lessons of the 2020 Democratic Primary. The authors examine how Joe Biden separated himself from a crowded field of candidates, the role that primary rules played in this process, the influence of gender and race on the primary campaign, new developments with the
A Citizen’s Guide to the Political Psychology of Voting
Language: en
Pages: 134
Authors: David P. Redlawsk, Michael W. Habegger
Categories: Political Science
Type: BOOK - Published: 2020-04-22 - Publisher: Routledge

In the run-up to a contentious 2020 presidential election, the much-maligned American voter may indeed be wondering, “How did we get here?” A Citizen’s Guide to the Political Psychology of Voting offers a way of thinking about how voters make decisions that provides both hope and concern. In many ways,
The Politics of Cultural Differences
Language: en
Pages: 304
Authors: David C. Leege, Kenneth D. Wald, Brian S. Krueger, Paul D. Mueller
Categories: Political Science
Type: BOOK - Published: 2009-01-10 - Publisher: Princeton University Press

How did Republicans manage to hold the White House through much of the past half century even as the Democratic Party held the hearts of most American voters? The authors of this groundbreaking study argue that they did so by doing what Democrats have also excelled at: triggering psychological mechanisms