The Strategic Storyteller

The Strategic Storyteller

Author: Alexander Jutkowitz

Publisher: John Wiley & Sons

ISBN: 9781119345114

Category: Business & Economics

Page: 176

View: 262

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The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
The Strategic Storyteller
Language: en
Pages: 176
Authors: Alexander Jutkowitz
Categories: Business & Economics
Type: BOOK - Published: 2017-08-21 - Publisher: John Wiley & Sons

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For
The Strategic Storyteller
Language: en
Pages: 176
Authors: Alexander Jutkowitz
Categories: Business & Economics
Type: BOOK - Published: 2017-08-09 - Publisher: John Wiley & Sons

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For
Creative (Climate) Communications
Language: en
Pages: 304
Authors: Maxwell Boykoff
Categories: Business & Economics
Type: BOOK - Published: 2019-06-30 - Publisher: Cambridge University Press

Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Reliability and Statistics in Transportation and Communication
Language: en
Pages: 879
Authors: Igor Kabashkin, Irina Yatskiv, Olegas Prentkovskis
Categories: Technology & Engineering
Type: BOOK - Published: 2021-02-06 - Publisher: Springer Nature

This book reports on cutting-edge theories and methods for analyzing complex systems, such as transportation and communication networks and discusses multi-disciplinary approaches to dependability problems encountered when dealing with complex systems in practice. The book presents the most noteworthy methods and results discussed at the International Conference on Reliability and
Authentic Marketing
Language: en
Pages: 256
Authors: Larry Weber
Categories: Business & Economics
Type: BOOK - Published: 2019-01-04 - Publisher: John Wiley & Sons

Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to