Smart Thinking

Smart Thinking

Author: Tony Lewin

Publisher: Motorbooks

ISBN: 076031943X

Category: Business & Economics

Page: 256

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The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. Funky, stylish and fun, smart is the youngest and most exciting brand of car on the market - and it has revolutionised the way we think about cars and the way we use them. It has put much-needed fun back into driving, and even city motorists smile when they're at the wheel of a smart. But it nearly didn't happen at all. The revolutionary design was the product of the genius who invented the Swatch watch, saving the near-bankrupt Swiss watch industry in the process. But these visionary ideas proved too radical and the tiny two-seater almost died at birth when a succession of backers lost their nerve. The sensational story of smart traces the decade-long history of this ambitious project, talking to key figures from every stage of the programme and building a vivid picture of an idea ahead of its time.- Inside information from within VW, never before published- The real reasons VW Group dropped the program and DaimlerChrysler picked it up- Secret approaches to other carmakers- What happened? The guiding light of the project speaks out for the first time- Full and frank interviews with today's leading authorities- Smart design - today, tomorrow and in 2010- Not so much a car, more a way of thinking: what the brand experts thinkAbout the AuthorTony Lewin has spent most of his working life driving cars, analyzing them and reporting on the ups and downs of the global enterprises that build them. As a business writer and editor of Financial Times Automotive World he has kept a constant watch on the world's top carmakers for many years. Today, Lewin divides his time between business journalism and books. In 2003 he published the widely-acclaimed How to Design Cars Like a Pro.
Smart Thinking
Language: en
Pages: 256
Authors: Tony Lewin
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Motorbooks

The story of smart is an epic tale of genius, inspiration, hope, disappointment, disaster and ultimate triumph. Funky, stylish and fun, smart is the youngest and most exciting brand of car on the market - and it has revolutionised the way we think about cars and the way we use
BMW M
Language: en
Pages: 224
Authors: Tony Lewin
Categories: History
Type: BOOK - Published: 2021-12-14 - Publisher: Motorbooks International

"If BMW cars are the "ultimate driving machines," then BMW's M cars (and motorcycles) are the legendary manufacturer's ne plus ultra offerings. BMW M celebrates the 50th anniversary of this prestigious German enthusiast brand"--
The Complete Book of BMW
Language: en
Pages:
Authors: Tony Lewin
Categories: History
Type: BOOK - Published: - Publisher:

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Language: en
Pages: 208
Authors: Tony Lewin
Categories: Transportation
Type: BOOK - Published: 2010-11-06 - Publisher: Motorbooks

This comprehensive new edition of How to Design Cars Like a Pro provides an in-depth look at modern automotive design. Interviews with leading automobile designers from Ford, BMW, GM Jaguar, Nissan and others, analyses of past and present trends, studies of individual models and concepts, and much more combine to
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Language: en
Pages: 240
Authors: Tony Lewin, Tom Purves
Categories: Technology & Engineering
Type: BOOK - Published: 2016-11-01 - Publisher: Motorbooks International

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