Game-Based Marketing
Language: en
Pages: 240
Authors: Gabe Zichermann, Joselin Linder
Categories: Business & Economics
Type: BOOK - Published: 2010-03-29 - Publisher: John Wiley & Sons

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and
The Power of Cult Branding
Language: en
Pages: 224
Authors: Matthew W. Ragas, Bolivar J. Bueno
Categories: Business & Economics
Type: BOOK - Published: 2011-02-09 - Publisher: Currency

Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize die-hard customers who become walking, talking viral
America Dreaming Longshots
Language: en
Pages: 624
Authors: Sean D. Wharton Patricia A. Edmonds
Categories: Self-Help
Type: BOOK - Published: 2011-11-18 - Publisher: AuthorHouse

America Dreaming Longshots Volume 2 ... THE LIFESTYLE CHANGER is a ALL-NEW 620 page Lottery Dream Books that is the World's Largest Dream Books ever written. This book gives the lottery player 205,000 + choices and chances to get that BIG HIT or LIFESTYLE CHANGER win that we all dream
Focus On: 100 Most Popular Station Wagons
Language: en
Authors: Wikipedia contributors
Categories: Self-Help
Type: BOOK - Published: - Publisher: e-artnow sro

Books about Focus On: 100 Most Popular Station Wagons
Consumer Behaviour
Language: en
Pages: 208
Authors: C.L. Tyagi, Arun Kumar
Categories: Consumer behavior
Type: BOOK - Published: 2004 - Publisher: Atlantic Publishers & Dist

The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation