Wine Marketing

Wine Marketing

Author: Colin Michael Hall

Publisher: Routledge

ISBN: 9780750654203

Category: Cooking

Page: 344

View: 261

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This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Wine Marketing
Language: en
Pages: 344
Authors: Colin Michael Hall, Richard Mitchell
Categories: Cooking
Type: BOOK - Published: 2008 - Publisher: Routledge

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Successful Wine Marketing
Language: en
Pages: 308
Authors: James Lapsley, Kirby Moulton
Categories: Technology & Engineering
Type: BOOK - Published: 2013-11-09 - Publisher: Springer Science & Business Media

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines
Wine Marketing Online
Language: en
Pages: 418
Authors: Bruce McGechan
Categories: Cooking
Type: BOOK - Published: 2013-10-01 - Publisher: Board and Bench Publishing

If it seems like small wine businesses are getting crowded out of a vibrant US wine market by retail chains, entrenched distributors, and established brands, there's good news for little guys. There's a reason why these massive companies spend a fortune acting "small." In the new, wired realm of marketing
Luxury wine marketing
Language: en
Pages: 300
Authors: Peter Yeung, Liz Thach
Categories: Business & Economics
Type: BOOK - Published: 2019-09-23 - Publisher: Infinite Ideas

A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market
Social Impact of Wine Marketing
Language: en
Pages: 123
Authors: Mojca Ramšak
Categories: Electronic books
Type: BOOK - Published: - Publisher: Springer Nature

This book is inspired by the term "digiwine," a neologism referring to the production and/or marketing of wine through the use of new technologies and robotics such as vineyard information systems, sensor units, weather stations, drones, robotic harvesters, social media videos, digital labels, and wine apps. The alcohol industry is